Currently, I am the Digital Marketing Manager for Hill Country Honda. As someone with an extensive digital background, I know how important it is for every business to build their online presence.
Before the Internet, a reputation was built through word of mouth (gossip). Today, while word of mouth still is a factor, much of what is said is online in forums, Facebook statuses, and reviews.
I decided it was time to promote my brand and dealership with my own blog. With this new blog I plan to chronicle dealership life and draw attention to important Honda news.
For example, Honda just announced that they will be extending the warranties for Certified Pre-Owned Honda vehicles. The new warranties will cover Bumper-to-Bumper 5 years or 86,000 miles and Powertrain 7 years or 100,000 miles. These extensions are significant as it means you will not have to worry about out of pocket expenses for the life of your Pre-Owned Honda.
So why newhonda.club? Well there was a sale going on and I got a great deal on the first year. A good sale always helps. Also I like purchasing short domains. Since most of the short .com domains are taken I’ve opted for the new gTLD (generic Top Level Domains).
Not all of us know this, but you can’t just take photos from Google and use them in a website or marketing campaign – it’s illegal. For those who already knew that you’d be surprised by how many don’t.
Photos, like other creative works, are copyrighted by their creator the moment they are created. The intellectual property rights belong to the creator unless willfully surrendered. Some photographers have taken steps to ensure their rights are respected legally. With impressive tools like TinyEye copyright holders can easily find you and when found, they may sue you.
Make no mistake, when there is money to be made, copyright holders don’t miss an opportunity to strike. It’s important to understand copyright law and avoid finding yourself on the wrong end of a lawsuit.
Images that are marked as Public Domain, Creative Commons or royalty free are safe to use as long as you follow the licensing guidelines. Never use photos that were not explicitly licensed for your use. For websites offering stock photos that you CAN use, check out my resources page at agarciatv.com/resources.
DISCLAIMER: The content in this post is offered only as a public service to the web community and does not constitute solicitation or provision of legal advice. This post is not a substitute for obtaining legal advice from an attorney licensed or authorized to practice in your jurisdiction.