Currently, I am the Digital Marketing Manager for Hill Country Honda. As someone with an extensive digital background, I know how important it is for every business to build their online presence.
Before the Internet, a reputation was built through word of mouth (gossip). Today, while word of mouth still is a factor, much of what is said is online in forums, Facebook statuses, and reviews.
I decided it was time to promote my brand and dealership with my own blog. With this new blog I plan to chronicle dealership life and draw attention to important Honda news.
For example, Honda just announced that they will be extending the warranties for Certified Pre-Owned Honda vehicles. The new warranties will cover Bumper-to-Bumper 5 years or 86,000 miles and Powertrain 7 years or 100,000 miles. These extensions are significant as it means you will not have to worry about out of pocket expenses for the life of your Pre-Owned Honda.
So why newhonda.club? Well there was a sale going on and I got a great deal on the first year. A good sale always helps. Also I like purchasing short domains. Since most of the short .com domains are taken I’ve opted for the new gTLD (generic Top Level Domains).
Let’s face it, our readers prefer purchasing a new iPhone every other year than buying a computer. Computers are for nerds. There I said it.
In 2015, designing a website for desktops and laptops when our readers will only view it on their iPhone is embarrassing to say the least. So, when are we going to start designing with the predominate mobile audience in mind?
It’s the dominating statistic: 61% of my website viewers are on mobile. The majority of these views come from iPhone’s Safari browser. This is a trend that I’m seeing everywhere including with older demographics; even 65+ (I work closely with the oldest operating HOA in San Antonio and eight public golf courses).
Using a computer just as much as your iPhone makes you elite. Unfortunately, not everyone is elite. That’s why we cannot design for ourselves anymore (not that we ever should have). Some leave their laptops off most of the time. I guess laptops remind people of work and school.
So moving forward, we need to ask our friends to check out our websites as we are developing them. If they grow impatient with how slowly it loads or how many finger flicks it takes to scroll down the pages – redesign it. The desktop versions of our websites are the best around, scoring a 77 easily in Google’s PageSpeed Insights, but if the mobile site makes our audience put down their phone in boredom, that’s a clear sign of failure.